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CTS LanguageLink Announces New Strategic Partnership Offering Cultural Adaptation Services

Vancouver, Washington (November 6, 2008) – CTS LanguageLink™, a leading provider of translation, interpretation and localization services, today announced a strategic partnership and alliance with eWorldLearning Inc., an eLearning consulting and solutions company that specializes in the adaptation of eLearning for use in other countries and cultures.

eLearning continues to be one of the fastest growing industries as learning and training continues to be dispersed to an ever increasing global audience. With the cost of implementing eLearning tools on the decline, more governments, businesses, and schools/universities have added online courses and other forms of distance learning to their organizations.

eLearning is embedded with cultural values and preferences of its designers, which is often not in accord with those of the targeted learners. Too often, the material is simply taken from existing courseware and is made available to other countries and cultures, without regard to their cultural differences, values, learning styles, etc. This can pose a very difficult challenge for the translation portion of the project, where the material ends up going through a number of adaptations and reviews before the translators can actually begin.

Through this partnership, CTS LanguageLink is able to provide a valuable pre-translation step of cultural adaptation before involving our translators. This will help save the client time and money in the process, while ensuring that the end result is culturally relevant and appropriate.

“We chose to partner with CTS LanguageLink because of their futuristic vision of the translation and localization industries. At CTS, they immediately understood the value of culturally adapting elearning and training materials as a value-added proposition for their clients,” stated Dr. Andrea Edmundson, CEO and & President of eWorldLearning, Inc.

“In addition, we share a joint mission of providing our clients with the ultimate solutions to their challenges by using a consultative approach on each project: When clients invest in our services, we help them make informed decisions about translation, localization, and adaptation. Informed decisions are profitable ones for all of us!”

eWorldLearning Inc. supports the design, implementation, and responsible governance of culturally appropriate eLearning, which involves the alignment of cultural values, educational systems, language usage, learning preferences, cross-cultural dimensions, and technologies of the targeted learners. Visit www.eWorldLearning.com.

About CTS LanguageLink

CTS LanguageLink is a leading provider of language services, supporting a full suite of translation, interpretation and localization solutions in-house. The company also offers desktop publishing, website localization, a recording studio, multimedia resources and a state-of-the-art call center. Founded in 1991, the company services nearly 250 languages and dialects and has been ranked in the Puget Sound Business Journal’s list of the “Fastest Growing Private 100 Companies.” For more information, visit www.ctslanguagelink.com or call 1 800-208-2620.

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